October 5-12, 2003

One week out of each year, the Foundation celebrates Ichthyosis Awareness Week (IAW). This week is designed to encourage our members to promote ichthyosis awareness in their communities. Educating your local community can make life a little easier for the individual affected with ichthyosis. Maybe the next time that person is in the supermarket, bank, or a local shop, the looks and stares may not be quite as bad. Simply knowing that ichthyosis is not contagious and is not caused by a fire, lack of sun protection, or poor bathing habits can give the general public a better understanding of why these individuals have different-looking skin. Among the many promotional efforts to announce this special week, the Foundation will send a press release in three formats (letter, fax, and email) to 70 major newspapers throughout the country. Consider taking the time to place literature in your dermatologist's office, workplace, church, synagogue, supermarket, or community centers.

More exciting ideas will be published in the next few weeks. Stay tuned!