Bradley Pharmaceutical, the parent company of Doak Dermatologics and makers of the Carmol® products, continually shows their support for the Foundation’s important work, particularly during this past October's Ichthyosis Awareness Week. In 2003, the company created, produced, and mailed a full-color brochure to all practicing dermatologists in the country. In October, executives from Bradley decided to send a second mailing to coincide with Ichthyosis Awareness Week 2004. Their marketing department also sent a press release over the PR News Wire for distribution to the New York metro area for medical and editorial markets, promoting education about ichthyosis.